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Right-time data-driven insights
Data is valuable for digital sales and marketing efforts as technology evolves and buyers expect more personalised experiences.
However, it's impossible to deliver them without insights. Real-time data analytics strategies are needed to take advantage of data streams, boost business agility, improve campaign performance, increase operational efficiency, and enhance customer understanding.
Do you have too many conflicting data points that don’t deliver specific business outcomes?
We can work with you to review and challenge available data points from an existing data analytics function and then rationalise report consumption.
Often, our clients have everything they need to succeed; they just need some analysis and insight to make a calculated step change. For one of our clients, we worked through detailed customer data to identify trends and decide suitable courses of action. One of those Board proposals was a new approach to global account management and third-party alliances, which was adopted almost immediately and subsequently built on as the preferred global sales model.
Is your customer data poorly managed?
We can help you review your customer data, resulting in a bespoke recommendations report, and then enable your system users to manage data points effectively.
We worked cross-functionally and globally with the in-house legal counsel of a global telco to implement the key initiatives that would sustain marketing activity in light of GDPR, which included auditing marketing automation, CRM, financial and other relevant data for quality, unification, governance, and reporting to improve outcomes and mitigate risk.
Are economic circumstances or the competition impacting your growth targets?
We can help you adopt a data-driven sales strategy, which will, in turn, help your sales teams enhance their overall performance and tailor their interactions with customers to provide a more personalised experience.
We enabled the sales leaders in our client to make informed decisions based on real-time data, allowing them to stay ahead of the curve and achieve their desired outcomes.