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Team facilitation
We help our clients reach and exceed their goals through strategy and facilitated activation.
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Our experience and independence allow us to design a bespoke approach for each project, which is essential for successfully transitioning from strategy to plan to action.
Do you have visibility of your marketing ROI?
We can help you review marketing activity and expected outcomes. Our recommendations are underpinned by industry best practices. My enablement of your marketing community will drive more effective KPIs.
We worked with EMEA and global marketing leadership to analyse available data points and guide critical business decisions, including facilitating quarterly business reviews and developing sales-focused KPIs.
Customer enablement
Enablement ensures that customer-facing teams have the tools and training to sell your products and services. When marketing and enablement work together effectively, they can be a powerful force for driving results.
We have worked on several bespoke sales enablement programmes for our technology clients. For one client undertaking a series of corporate acquisitions, we developed a two-week 'boot camp' to speed up awareness and adoption of a new market approach by the merged sales community. We developed an eight-week blended learning programme for another client, incorporating content from clients, partners and industry experts.
Facilitated proposition development
Proposition development forces you to consider:
• who you’ll be selling to
• what problem you’ll be solving
• why you think you’ll be better than alternative solutions
Working collaboratively with internal teams and testing with customers can help to maximise the potential of your products and services.
We have worked with several clients to transform disparate product lines into a clear proposition that solves buyer problems. For one ISV, we developed an early form proposition into a fully resourced marketing plan, supported by training and enablement for the sales community.