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Adaptive Commercial Strategies
In an unpredictable world, throwing up your hands and giving up on planning might be tempting, but outstanding performance is rarely the result of luck. It requires a direction, even if defining the exact path is impossible.
How do you effectively approach strategic planning to manage volatility in dynamic markets?
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We can help you evolve from a static, plan-then-do model to a dynamic, continuous approach to strategic decision-making and execution.
Do you have a complex service structure alongside conflicting customer requirements?
We can work with you to review your customer experience for disconnects between expectation and experience and recommend simplified value propositions.
For a 65-acre sports facility, that hosts users with multiple conflicting needs, Melanie worked with the Board to re-engineer service delivery and develop a clearer value proposition that quickly delivered improved commercial results.
Is your marketing strategy aligned to the concerns of your buyers?
We can undertake client focus interviews and other validated research to understand your buyer needs and then work with your team to translate those needs into targeted messaging.
Melanie's client was looking for an exit strategy for his young online business and approached us to develop a global buyer-aligned marketing strategy. We worked with the leadership team to develop a deep understanding of the customer journey for a specific product. We translated that into delivering the right message to the right customer at the right time.
Busy with tactics or pathfinding?
Prioritising tactics in the context of your long-term goals and how you plan to achieve them. A pathfinder approach will help you achieve your mission by harnessing best practice alongside specific plans and resources.
Melanie worked with a small team of experienced learning practitioners in London to mature their tactical marketing plan into a longer-term strategic approach with defined ROI measures.