I am a qualified coach and trusted adviser who uses lateral thinking to help people and organisations navigate challenges, capitalise on opportunities, and achieve sustainable growth. I am also available as a fractional CMO and consulting adviser on go-to-market and marketing strategy, leveraging over 20 years of experience as a marketing performance, stakeholder engagement and communications leader.
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I play a multifaceted role for my clients, providing guidance and support to their leadership team and guiding the company through strategic planning, operational challenges, and growth opportunities, ultimately contributing to its long-term success.
I currently serve on the advisory board of three small businesses, providing ongoing guidance and support.
I’m the person to speak with if you value creativity, flexibility and out-of-the-box thinking to arrive at innovative solutions for complex problems. I ask unconventional questions, challenge assumptions, and help you reframe issues in unusual ways, using free association techniques to trigger new ideas and a more comprehensive range of possibilities.
I focus on developing unique value propositions, aligning sales and marketing tactics, crafting measurable marketing plans, and propelling revenue growth.
With extensive experience across the entire spectrum of commercial development, my passion lies in driving business success by cultivating relationships, analysing market dynamics, and harnessing data-driven methodologies to underpin performance.
I excel in orchestrating workshops and fostering global, cross-functional collaborations, ensuring seamless alignment of stakeholder messaging with corporate ethos.
“Melanie is an absolute joy to work with. Her advanced knowledge and approach to strategic marketing often highlight areas that may otherwise be overlooked, which has led to teams discovering deeper insights and ideas which have effectively shaped successful campaigns...”
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Lauren Balasco, Marketing Manager